Wishlist #9; More pubs and brewers on Twitter
What if you could subscribe to a service where your favourite brewers kept you informed of their latest brews and news? Where your favourite pubs told you what beers were on that night? Where you didn't have to trawl websites and forums and scoopgen and blog upon blog for updated gen?
That's Twitter, that is. Whereas blogs and sites take time out of a busy publican's/brewer's day to maintain, Twitter is updated as quick as a text message. And those updates are going out to people who choose to be informed - people who want to hand over their hard-earned cash for a product they're interested in. And who will re-tweet the news to likeminded friends.
Twitter is a marketing dream for the industry. Brewers, publicans - make yourself heard on there sooner rather than later and make the most of a promotional channel that money couldn't buy.
That's Twitter, that is. Whereas blogs and sites take time out of a busy publican's/brewer's day to maintain, Twitter is updated as quick as a text message. And those updates are going out to people who choose to be informed - people who want to hand over their hard-earned cash for a product they're interested in. And who will re-tweet the news to likeminded friends.
Twitter is a marketing dream for the industry. Brewers, publicans - make yourself heard on there sooner rather than later and make the most of a promotional channel that money couldn't buy.
I'm a brewer on Twitter. There are a few of us about, most notably the BrewDog boys update theirs a lot
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